Join Digital EYE and Special Guest Kip Knight for on March 31
Social media is a central component of marketing, and has rapidly transformed today’s workplace. Functional areas from human resources to legal, product management to supply chain are evolving and adapting strategy based on new social technologies. On the evening on March 31, please join us for an evening of food, networking, and wine from B Cellars Napa Valley Blends from the hours of 6:00-8:30 pm. Kip Knight is a 30-year marketing veteran who’s held senior management positions at P&G, PepsiCo and eBay. He’s currently the president of KnightVision Marketing which creates and teaches Social Media Executive Seminars.
At this informative event, learn about what social media is all about and how to measure its impact on your business:
- Why social media is more than just Facebook
- Different ways social media is changing business
- How your company can win customers and business using social media
- How to put together a Social Media Gameplan for your business
- Understand the different ways you can measure social media (and how to get started)
- How to determine the right social media data for the right level of the organization
Kip Knight is renowned for the key marketing solutions he offers to companies ranging from start-ups to the Fortune 500-level. Specializing in brand positioning, innovative marketing strategy, new product sales forecasting and cost-effective marketing solutions, Knight is a highly sought-after social media expert, and his customized workshops are well regarded.
Kip also serves as the Dean of the US Marketing Communication College, which is a pro bono partnership with the US State Department. The mission of this partnership is to share best marketing communication practices with key members of various USG agencies to improve the effectiveness and efficiency of various communication programs around the world.
This event will sell out, so reserve your spot for this networking opportunity to rub shoulders with some of Orange County's top marketing professionals and entrepreneurs right away!